There were several reasons why Friendster faded, and some lessons.
- Conflictbetween the user community and the space creators (they wanted a datingsite, the users wanted to do a lot of other things). Lesson:Listen to the community; be flexible; adjust the business plan whenneeded.
- Servers buckled under load when it got too popular. Lesson:The technology has to work or people will lose patience and go to the competition.
- When Friendster started to try to go mainstream beyond the earlyadopter clusters, new users couldn't find any friends on the site so itwasn't useful to them. Lesson: Network effects work inreverse too. Start with small clusters and grow organically.
Best quote: "[Teens are] immune to bouncy visual overload." They'vebeen immunized to this by mass media. (What does this mean foradvertising as a business model?)
Last week, teens used MySpace to organize mass school walkouts to protest HR 4437. That's impressive regardless of your political views.
Tags: Danah Boyd, social software, online social networks