2007/06/16

Social Network Partition

Online Dating with MySpace and Facebook

At work we're experimenting with social networks.  It's amusing to note the non-overlap between the Orkut people and the LinkedIn people -- different purposes and different goals.  And the standard wisdom is that Myspace users graduate to Facebook as their social identity evolves.  Is this a function primarily of age?  Once the generation growing up with social networking hits their mid-20s, will they continue to network-hop or will they settle on one?  Or will they, like my office mates, sign up for all the networks any of their friends or colleagues are with?

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