Share your dog's name, lose your identity?

From the BBS: Web networkers 'at risk of fraud'.
Credit information group Equifax said members of sites such as MySpace, Bebo and Facebook may be putting too many details about themselves online.It said fraudsters could use these details to steal someone's identity and apply for credit and benefits.
So, to protect the credit bureau's business models, we're all supposed to try to hide every mundane details of our lives?  The name of my dog is not a secret; if credit bureaus assume it is, they are making a mistake. 

Here's the solution:  Make the credit bureaus fiscally responsible for identity theft, with penalties for failing to use good security practices.