Announcing 10100100101.com

I'm excited to announce that AOL has decided to leapfrog the competition and come out with the next generation blogging service, even more streamlined than Twitter. It's blogging pared down to its bare essentials. And it works great on mobile devices, RSS, and Atom feeds.

Here's how it works: You register your phone, and every 15 minutes, you get an SMS asking "How's it going? (0/1)". You send back 0 if you're feeling down, 1 if you're feeling good, and nothing if you're asleep. We call each of these a How's It Goin', or HIG. You can subscribe to your friends' HIGstreams and see how they're doing. And we're planning a visualization tool which maps the Buddy List connection matrix to a two dimensional projection showing how the emotional states of each buddy affects their neighbors:

Interestingly, having either too few or too many happy buddies makes a buddy sad. Further research is needed.


  1. hahaha nice. I want it :D

  2. It does seem to have everything modern-day people value: simplicity (what can be simpler than a binary representation of one's life state?), network effects (your friends' HIGstreams get integrated with your own), and video (the graphic represention of historical HIG data for your world of friends).

    One would think that, as people grow weary of having type in like up to 140 characters to Twitter, 10100100101.com should really take off!

  3. Not only that -- with Twitter you have to like face an entire keyboard of character possibilities. But with 10100100101.com all you need to do is use two readily findable keys.

    An ingenious solution to the social networking dilemma!!!

  4. And here's how you monetize:  Sell Bluetooth mood rings which sync with cell phones and computers to automatically update based on your current mood (or skin temperature -- let's not quibble).  Zero click experience.  VCs are free to contact me.

  5. 111111111111111111111   :)

  6. So what's sad about this is that I actually had the thought go through my head, "You know, that's not such a bad idea" before I looked at the date of the publication.

    Of course "That's completely sick and wrong that I just had that thought" was the the thought that followed it, but none-the-less... ;-)

    Thanks for the laugh, John! :D


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